Skip to content


Press 1 for English?

I was working at a large printing company in Broward county several years ago when we bought a new paper cutter. It was state of the art with computer controls to plan the positions and make the cuts. It had a screen that you program and it told you what was the next step as you went forward. The screen was programmable in several languages. The weekend after we had it installed my boss brought in his family to show off the new equipment. He had his parents, in-laws an aunt as well as his wife and children. He turned on the cutter and the screen comes up in Spanish, which he didn’t speak or read. As he turned beat red in anger and embarrassment his wife looked at him and said let me try since I can read Spanish. His wife proceeded to set up and cut an entire job without really knowing what she was doing. With pride my boss declared he planned it all along to show how great the new cutter was. Monday he stormed into the bindery and demanded to have the cutter reset in English. It was at that point we found out the man that did all of our cutting could not read English.

Posted in Customers.


0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

You must be logged in to post a comment.